The real cost of engineering: churn and coupling

What matters most in a company is where the focus is. In engineering, it is very easy to spend hours building solutions to problems that don’t exist, and then spend the following years maintaining them, fixing them, and untangling the coupling layers they’ve grown with other components. Every company wastes resources this way. But companies without clear objectives, and without the courage to say “no”, will waste the majority of their resources this way, without ever noticing....

August 12, 2026 · 7 min